FireBirds Chicken, located at 4155 University Avenue, opened its doors to the City Heights community last fall, serving Nashville-inspired hot chicken, along with a variety of creative, mouth-watering side dishes. We recently caught up with the FireBirds team to learn more about their story.
Tell us a bit about yourself and how long you’ve been a part of the City Heights community?
FireBirds is owned and operated by two brothers who are UCSD alumni. Originally from Los Angeles, our owners have lived all over Southern California and have been a part of the City Heights community for about a year now.
Please tell us about your business and how it serves the local community.
FireBirds Chicken is a made from scratch operation, therefore all of the food is made fresh in house daily. Using a unique blend of ingredients, we take it upon ourselves to consistently put out quality food. The idea for FireBirds originated when we saw City Heights for the first time. It reminded us of the areas we have visited and lived in that consist of a vast mix of cultures. The ultimate reason we decided to open FireBirds Chicken in City Heights is to create an environment where locals and people from all over San Diego can come together to enjoy southern-inspired cuisine made from the most premium and fresh ingredients.
What do you find most rewarding about running your business?
The most rewarding part about running this business is sharing our take on southern cuisine with the City Heights community. We also love bringing in customers from other parts of San Diego and helping them to experience the culture and beauty of City Heights. Our favorite aspect of City Heights is the diverse cultures that call this neighborhood home. With the mix of people here, our goal at FireBirds is to create food that everyone can love and appreciate together.
What challenges have you encountered in your business, and how have you overcome them?
One challenge that comes with running a business in City Heights is the tagging and messing up of properties, however, we are now working with the local community here and with the businesses around us to make sure our storefronts are clean and our businesses can run smoothly.
How has your business been managing over these past several months? Have you made any changes to your business as a result of COVID-19?
As a result of COVID-19, we had to reduce our hours, but slowly and by popular demand we’ve been able to extend our hours to serve all of our valued customers.
What advice or words of wisdom would you provide to aspiring City Heights business owners?
City Heights is an up and coming area. We love seeing how the community has grown in the short time since we opened and are excited about what’s still to come. For those business owners thinking about opening up in City Heights, we urge you to move in and join us as we build City Heights to its full potential.
Check out FireBirds Chicken at 4155 University Avenue, open daily, 11am-9pm.
Find us on DoorDash, UberEats, Grubhub, and Postmates