Our Mission
Our mission is to provide programs and services that contribute to a clean, safe and prosperous commercial environment within the City Heights Maintenance Assessment District.
About the Association
The City Heights Business Association (CHBA) was formed in July 2003 as a 501(c)6 nonprofit mutual benefit corporation to enhance the growth and improvement of City Heights as an international marketplace, to create partnerships between business and property owners that promote economic revitalization and combat deterioration in the community, and to administer the City Heights Business Improvement District and City Heights Maintenance Assessment District under contract with the City of San Diego.
CHBA represents over 750 businesses and property owners along University Avenue that serve the residents of City Heights and the thousands of customers that come from other parts of San Diego to shop, dine, visit, and do business.
CHBA is governed by a board of directors composed of business and property owners whose businesses and/or properties are located within the City Heights Maintenance Assessment District.
As of July 2023 CHBA no longer oversees the City Heights Business Improvement District contract and is focused primarily on the City Heights Maintenance Assessment District. If you have questions regarding the City Heights Business Improvement District, please contact the City Heights Community Development Corporation, who now oversees this contract.
2022 fiscal year total income: $541,731
Maintenance Assessment District
$368,042
Business Improvement District
$37,908
Small Business Enhancement Program
$22,313
Grants & Other Income
$113,468
2022 fiscal year expenses: $533,321
Personnel
$334,089
Maintenance
$89,064
Operating
Total: $110,168
- Insurance: $38,266
- Marketing: $15,579
- Rent: $17,395
- Accounting: $13,419
- Communications: $9,676
- Audit: $5,000
- Meetings/Training: $5,854
- Supplies: $3,007
- Other: $1,972
Board of Directors
Au-Co Mai
Vice-President
Crummy Bunny Inc.
I am a mother, tennis player, gardener, and in a rock band with four other moms. My favorite meal is Pho, a Vietnamese Noodle soup. You can often find me in City Heights eating Pho with my mom. I moved my business to City Heights in 2013 and desire to see it flourish.
Marsha Reuther
Secretary
Standard Plumbing & Industry Supply Co.
Julian Villegas
Treasurer
Copley-Price YMCA
Staff
Jose Cervantes
Since 2012 Jose Cervantes has served as the Clean & Safe Ambassador. He has been a City Heights resident for many years and has worked at different organizations serving the community. He holds a J.D. in Law from the University of Guadalajara in Mexico.
Andres Madrigal
Andres is a resident of City Heights and was hired as a full-time maintenance worker for our Clean & Safe Program in 2019.
Gaspar Dominguez
Gaspar is a resident of City Heights and was hired as a full-time maintenance worker for our Clean & Safe Program in 2019.